Marketing & Promotions

Long before the term “marketing” was even conceived, Hillyard reached beyond the ordinary approaches to promote and market its products. The early trade show booths were extravagant and along with promotional materials generated a wide national interest for the industry. The design was never just to highlight the product but also to provide cost-effective programs with state-of-the-art equipment and quality products. The theme, initiated by N.S. Hillyard in 1907 is still evident today.