The Hillyard Checkerboard

The company storyline recalls a trip N.S. Hillyard made to New York City where he took a liking to the design on the checker taxicabs. This gifted visionary returned to St. Joseph, creating a checkerboard design for all of Hillyard’s products. The Hillyard Checkerboard remains as the symbol of the business. The company reached beyond conventional sales and marketing terms to promote its products, using the checkerboard consistently in creating a unique script that set the company apart from its competitors. Over the years, Hillyard has gone to great lengths and expense to defend and protect its checkerboard trademark.